About the Founder

Signet Royalty founder, Lorenzo Keeler, joins his love for basketball and his passion for the youth together with this organization.  Understanding extreme financial hardships interfering with opportunities to participate in sports from his own experiences growing up, Lorenzo established Signet Royalty, Inc. in 2019 to provide sports competition/training and help alleviate some of those financial factors for kids in similar situations as he was in his youth.  He is an asset to those he trains and coaches, bringing Christ-centered mentorship and high-level basketball playing experience.  During his high school career, Lorenzo was a two-time league player of the year.  As a senior, Lorenzo was awarded with North County, San Diego section player of the year honors.  Lorenzo went on to play at California Polytechnic State University in San Luis Obispo, California, where he is number fifteen on the all-time scoring list., while scoring over 1,000 points in his three-year Mustang career. Lorenzo was named to the Big West conference honorable mention team in 2009. The following year, he was awarded Big West Conference First team honors as a college senior.   Lorenzo studied Comparative Ethnic Studies, completing his degree in 2016 after a five-year professional playing career in Mexico.  He is now retired from playing professionally and focusing on building his professional career as a coach.